Categories: All About Business
Albuquerque, NM — April 29, 2009 One of the most frequently asked question is, "I own a small service-based business, and I really have nothing to sell online. Do I need a website?"
Before I answer this question, let's think about it for a minute. Before the digital age, the Yellow Pages was the main source for potential customers and business prospects to find available resources for their needs. The Yellow Pages is not a commercial medium, and cannot provide a means for customers to buy anything from their business listings. However, the Yellow Pages was used to display information about companies and what they had to offer. It provides you with the opportunity to compare companies, prices, and services, and allows you to pick the company that best suits your needs.
Today, with more than a billion people online every day, the Yellow Pages is quickly fading out and the Internet is the ultimate medium being used to find information. If your company is not online, you are pretty much invisible to potential customers.
So what if you don't have anything to sell online, why have a website? Well maybe you don't have anything to sell online. But when my kitchen faucet started leaking the other day, the first thing I did was went online and search for available plumbers. I wasn't looking to buy a plumber online, nor was I looking to buy new parts to replace the broken faucet. What I was looking for was information on local plumbers who can do the job. So maybe you were the perfect guy to fix my faucet, but you weren't online so I hired someone else.
Being online isn't just to make additional money from selling products, it's a means for your customers to know that you do exist and that you provide the services that they're looking for. That's where the additional revenue stream is, and that's why it is important that you have a website no matter what kind of business you run. ■